Influencer partnerships: Landscape, strategies, prospects, and predictions
The influencer channel has matured into a fully fledged, multi-billion dollar industry with dedicated teams and practitioners, and a large constellation of service and technology providers. The industry still has a ways to go, though — global standards and best practices are more or less nonexistent.
This presentation by our guest speaker, Forrester Research’s Principal Analyst Ryan Skinner will look at the state of play for influencer partnerships today, and how they are expected to evolve in the coming years. Impact influencer expert Nick DiSanto will share a demo of the new ACTIVATE platform and how Impact and ACTIVATE together can solve the influencer partnership challenges you may be facing.
Join the webinar to learn:
· How brands’ investment in influencers is changing
· Common strategic approaches to working with influencers
· How the influencer partnerships landscape is likely to change in the coming years
· How you can leverage innovative technology platforms to grow your influencer programs